1. "SHAZAM": When the name of the ancient wizard Shazam was spoken by select individuals, he magically transformed them by magic lightning into powerful costumed champions. Each individual possessed the combined power (and first letters) of various gods and demi-gods, plus one historical figure. Captain Marvel and Mary Marvel (top) were given the full wisdom of Solomon, the strength of Hercules, the stamina of Atlas, the power of Zeus, the courage of Achilles, and the speed of Mercury. A trio of men known as The Lieutenant Marvels had to share the power and were each only one-third as powerful as Captain and Mary Marvel. Black Adam (bottom left), a former champion of Shazam's who later turned to evil, was given the power of six ancient Egyptian gods.
2. "LEVRAM": 9000 years ago, Jebediah of Canaan was given a magic word by six now-forgotten gods and transformed into the Champion. After battling evil for 3000 years, a weary Jebediah changed his name to Shazam and chose Black Adam as his successor.
3. "CAPTAIN MARVEL": When young Freddy Freeman was critically injured by Captain Nazi, Captain Marvel (at the suggestion of Shazam) shared some of his own power with the boy to save his life. By speaking Captain Marvel's name, Freddy is transformed by magic lightning into Captain Marvel Jr....a superhero who couldn't say his own name without losing his powers!
4. "BLACK ADAM": Much like Captain Marvel Jr., a badly injured boy named Amoz Tomaz was lent the powers of Black Adam by speaking his benefactor's name, becoming the mighty Osiris.
5. "IBAC": This mystic word changed Stanley "Stinky" Printwhistle into a muscular, mohawked brute with the traits of history's most evil men. Ivan the Terrible, who supplies Terror, Cesare Borgia, who gives Ibac Cunning, Attila the Hun, who gifts him with Fierceness, and Caligula for Cruelty.
6. "SABBAC": Spoken by Timothy Karnes to magically receive powers from the dark forces of Hell. Sent by the demons Satan, Aym, Belial, Beelzebub, Asmodeus, and Crateis through a bolt of black lightning, Sabbac had powers similar to those of the Marvel Family, along with additional powers like flame breath and fire projection.
7. "ETERNITY": Mistakenly dying before his appointed time, a boy known only as "The Kid" (later identified as Freddy Freeman's brother Christopher) was sent back to Earth as Kid Eternity. Whenever he uttered "eternity", he could magically summon any good historical or mythological figure to assist him in his adventures.
8. "STYGIA": This magic word was used by Master Man, Kid Eternity's nasty opposite number. As you might've guessed, Master Man was able to summon evil historical or mythological figures.
9. "CEI-U": Secretly bonded to a magical entity named the Thunderbolt as a baby, the dim-witted adult Johnny Thunder had no idea what sort of power he possessed. However, when he casually used the common phrase "Say, you..." (Cei-U), he unwittingly unleashed the power of the Thunderbolt, who had to obey Johnny's every command (no matter how harebrained they were).
10. "KLTPZYXM": The backwards name of the mischievous Mr. Mxyzptlk, a 5th dimensional imp who loved to magically pester Superman. Tricking Mxyzptlk into saying (or spelling) his name backwards was the only way to send him back to the 5th dimension (for a period of 90 days).
11. "KLPTZYXM": The backwards name of the mischievous Mr. Mxyztplk, the original version of Mr. Mxyzptlk who, while having the same M.O., had a different appearance and ever-so-slightly different spelling. At one time, Mxyztplk was designated as the pestering imp of the Earth-2 Superman (who was the catch-all for many divergent Golden Age elements).
12. "GONE! GONE!--THE FORM OF MAN--RISE, THE DEMON ETRIGAN": The incantation used by Jason Blood to assume the form of the fire-breathing demon Etrigan. To return to human form, the phrase becomes "Gone, gone, Oh Etrigan! Resume once more the form of man!"
13. "KIMOTA": An obvious analogue (some might say "rip-off") of Captain Marvel, British hero Marvelman received atomic-based powers from a mysterious astrophysicist by uttering the word "Kimota" (a phonetically backward version of "atomic"). During the 1980's, the character was published in the United States asMiracleman (in an effort to avoid legal problems from Marvel Comics).
14. "MARVELMAN": Once again mirroring the Marvel Family, Marvelman was soon joined by sidekicks Young Marvelman and Kid Marvelman, both of whom gained their atomic-powers by speaking the name of Marvelman. Likewise, their names were changed to Young Miracleman and Kid Miracleman for their stateside stories.
15. "3X2(9YZ)4A": Newsreel photographer Johnny Chambers recited this mathematical formula to run at super-speed and fly as Johnny Quick. The formula was taught to him by his childhood guardian Professor Gill, who himself had copied it from a pharaoh's tomb. It was later revealed the formula was probably just a mantra that allowed him to tap into the Speed Force (at one time the extra-dimensional empowering source for all super-speedsters).
16. "BY THE POWER OF GRAYSKULL, I HAVE THE POWER": Shouted by Prince Adam (while raising his Power Sword) to transform into He-Man, hero of Eternia.
17. "OH, MIGHTY ISIS": Transformed high school science teacher Andrea Thomas into the Egyptian goddess Isis. A recent comic book version named Adrianna Tomaz speaks the phrase "I am Isis" to become the goddess.
18. "SUPER SAMURAI": A phrase that would transform a Japanese boy named Toshi into the giant being Super Samurai, a member of The Freedom Force.
20. A Superfriends member named Samurai had several wind-manipulating powers, all of which he triggered using Japanese phrases:
21. "FREAK OUT": Uttered by sixteen year-old Dexter Douglas to transform into the Freakazoid, a powerful (yet not quite sane) superhero. To turn back into Dexter Douglas, the Freakazoid used the phrase "Freak In". (TV series)
23. "THUNDER": Despite acquiring the rights to publish Captain Marvel and his fellow Fawcett Comics characters, DC Comics made the odd decision to keep them separate from their mainstream titles. As such, instead of meeting Captain Marvel himself, Superman met an analogue named Captain Thunder in Superman #276 (1974). Instead of receiving his power from an ancient wizard, young Freddy Fawcett was granted the powers of nature by Merokee, the last medicine man of the Mohegan tribe. By touching a mystical belt buckle and shouting THUNDER, Freddy received the power of a Tornado, the speed of a Hare, the bravery of Uncas, the wisdom of Nature, the toughness of Diamond, the flight of the Eagle, and the tenacity of the Ram.
24. "SPLIT": In 1966, another character calling himself Captain Marvel came along, this time an android who could separate his limbs or sections of his limbs from his body by yelling "Split". To join his parts together once again, he would shout "XAM!". It should be no mystery why this version lasted a mere five issues.
Thing Ring, do your thing! (Hanna-Barbera Thing [not FF team] cartoons)
Wonder-Twin powers, activate! (Superfriends)
Freak out! (Freakazoid)
Posted by: Noser | March 28, 2009 at 10:15 PM
"Freak out" looks like a winner, but after reading up on the other two, it looks like those phrases weren't integral for the transformations...and more like "battle cries" or slogans they said while the transformations were occurring.
Posted by: Mark Engblom | March 28, 2009 at 11:47 PM
"Magic words of poof, poof, piffles, make me just as small as Sniffles!"
That's how little girl Mary Jane became as small as Sniffles the Mouse in the back pages of Dell's old Looney Tunes comics.
"Kaji Dha!" turned Dan Garrett into Blue Beetle in the Charlton comics.
Then there's Dial H for Hero, but that "magic" word was dialed, not spoken. Still, dialing variants like "HORROR" instead of "HERO" did pretty awful things.
Posted by: buttler | March 29, 2009 at 12:52 AM
Captain Thunder, a Captain Marvel clone who met Superman in 1974 as a test run for the real deal, changed from little Willie Fawcett by saying "THUNDER!"
Oh! And then there's MF Enterprises' short-lived Captain Marvel of the 1960s, an android who could send his limbs and head flying in all directions by yelling "SPLIT!"
Posted by: buttler | March 29, 2009 at 01:00 AM
Alan Scott - The Golden age Green Lanterns' cerimonial recharging verse!!! or how about any Zatara or Zantana stuff - Don't forget "eternity" (kid eternity) or the 70's Wonder Twins. Last, but not least put on your ''H'' Ring and become the Mighty Hercules (or pull your belt & get down with your Sinbad self).
Posted by: Mr Element-Dr Alchemy | March 29, 2009 at 02:37 AM
oops, I see kid eterniy is already listed by you ...sorry -- My trump card is tho --
Don Blake stricking The hammer on the ground By ZEUS -/-/-/-/ to be come the MIGHTY THOR-/-/- I'm such an Asgard
Posted by: Mr Element-Dr Alchemy | March 29, 2009 at 02:44 AM
Hmmm, you didn't specify "spoken" although most of them have that quality. How about "H-E-R-O" as dialed by Robby Reed (or "H-E-R-O-I-N-E" as dialed by his girlfriend Suzy).
Posted by: Pat Curley | March 29, 2009 at 02:45 AM
Yeah, I'm sticking only to spoken words or phrases and not objects like the hero dials or Don Blake's cane. As I said earlier, the words themselves activate the change and aren't simply catch phrases separate from another object making the change (like the Green Lantern recharging ceremony or the "Thing Ring" phrase).
Zatanna and Zatarra are a little more tricky. Clearly their (backwards-spoken) words can magically alter reality, but there is no one phrase that unleashes their magic...so I did not include them on the list.
I'll definitely be adding the Dan Garrett Blue Beetle and Captain Thunder (who I can't *believe* I forgot)!
Posted by: Mark Engblom | March 29, 2009 at 10:35 AM
How about VOLTHOOM!?
A powerful word with enough magic to defeat Justice Leaguers.
And it makes a great password.
Posted by: Uncle Buckeye | March 29, 2009 at 04:56 PM
You could do a whole list on the Power Rangers alone. Each team had their own call out (and even some alt Rangers in the same series) that would activate their particular Morpher.
And thanks for the Samurai translations. I always wondered what the last two phrases actually were and what all three meant.
Posted by: ShadowWing Tronix | March 29, 2009 at 07:56 PM
"You could do a whole list on the Power Rangers alone. "
No, thank you! LOL!
Posted by: Mark Engblom | March 29, 2009 at 08:18 PM
What about Shazzan, the Saturday morning cartoon genie? The kids had to put their magic rings together and say his name to summon him.
Posted by: JL | March 30, 2009 at 12:25 AM
Minor correction: it's spelled "Khaji Da," not "Kaji Dha."
Posted by: suedenim | March 30, 2009 at 05:13 AM
Well, sorta, Suedenim. It's spelled that way NOW, but it wasn't then.
In the Charlton comics it was "Kaji Dha," but it was brought back for Jaime in the recent Blue Beetle series, they decided to spell it "Khaji Da" instead.
Posted by: buttler | March 30, 2009 at 10:06 AM
Mary Marvel originally derived her powers from a different set of gods (actually, goddesses) than her brother. I can't remember what they were, of course, but according to wikipedia, they were:
Selena for grace, Hippolyta for strength, Ariadne for skill, Zephyrus for fleetness (and flight), Aurora for beauty, and Minerva for wisdom.
Never knew beauty was a superpower! Even as a kid, that always struck me as a cop-out.
Posted by: Dr. OTR | March 30, 2009 at 11:51 AM
How about the Green Lama? As the Green Lama, Jethro Dumont got his powers by reciting the Jewel Lotus Mantra: “Om Mani Padme Hum.”
-- Sea
Posted by: Sea-of-Green | March 31, 2009 at 11:36 AM
Oh, beauty can be a super power. It just only works on a select group. (Mostly males.:) )
Posted by: ShadowWing Tronix | March 31, 2009 at 07:13 PM
What about the catch phrases from transformers: beast wars...
To transform between their beast form to their robot form you need to utter these code words... "beast mode" "(state your name) maximize" for maximals and "( state your name) terrorize" if you're a predacon... If you didn't get the state your name parts for example Optimus primal has to say "Optimus primal MAXIMIZE" to change from his beast form to his robot form and he has to say "beast mode" if he wants to turn back into a gorilla
Posted by: Conrad | January 02, 2011 at 03:02 AM