Where to start with this thing? How about that inset shot of the kid maniacally grinning at the armless Frankie, like some sort of junior Victor Frankenstein? Despite his clean-cut appearance, the madness and hubris of creating life from dead (or, in this case, plastic) human parts is obvious.
"Friendliest Monster in Town"? You know, when I see this face from the package, "friendly" isn't one of the adjectives that come to mind. And what's with the ruby-red lipstick? That brings an even stranger vibe to an already unsettling advertisement. Plus, I'm thinking the cement block chained to Frankie's leg kinda negates the "friendly" message as well.
Of course, the most disturbing element of all is the ad's exhortation for kids to "make a friend" with a 2 foot tall grotesquery modeled after a homicidal creature assembled from corpses. Appearances aside, I could understand, say, a five or six year old kid wanting to lug around a large plastic playmate....but the (vaguely hunchbacked) kid in the ad appears to be twelve or thirteen years old, and clearly the age you wouldn't want to be spotted escorting a tiny Frankenstein monster down the sidewalk.