No, this doesn't have anything to do with the writer's strike (there are few things on Earth I care less about), but rather an interesting (and somewhat peculiar) obsession with Hollywood that turned up in a number of Silver Age Marvel comics. Considering co-founder Stan Lee's later association with Tinsel Town, it should come as no surprise that several Marvel heroes found themselves swept up into Hollywood-themed evil schemes.
Let's begin with one of the earliest (and strangest) of these showbiz shenanigans. In Fantastic Four #9 (1962), a seriously cash-strapped F.F. received a timely telegram from S.M. Studios offering them one million dollars to star in a movie (click on the panel to the left for a larger view). When they arrived in Hollywood, they discovered the mysterious producer was none other than....the Sub-Mariner??!! Chomping on a cigarette holder, no less!
Obviously, Prince Namor's character hadn't quite been nailed down yet, since it's difficult to imagine the imperious Sub-Mariner we know now wasting his time and undersea treasure creating his own Hollywood studio.
Here's another early appearance of a supervillain who was quite different from what he would later become. Amazing Spider-Man #14 (1963) featured the first appearance of the Green Goblin, who was hired to lure Spider-Man out to Hollywood to star in a phony movie (note the first, and only, appearance of the Goblin's mechanical flying broomstick).
Naturally, Spider-Man accepted the offer and soon found himself in this incredibly surreal rehearsal scene with the Enforcers and the Green Goblin (who would one day become his deadliest and most psychotic adversary).
In Captain America #106 (1968), Steve Rogers was informed by a S.H.I.E.L.D. agent that a Hollywood studio was distributing propaganda films of Cap committing atrocities. It was all a Communist-funded scheme to lure Cap to Hollywood to face a robotic double!
Finally, in Thor #130 (1966), the mighty Hercules was offered a deal by the producer of Stardust Studios, who turned out to be none other than Pluto, the Roman god of the Netherworld (and Herc's evil uncle)!
This endearing trend seemed to be a "Marvel Exclusive", since I don't recall rival DC Comics sending any of their hapless heroes into Hollywood's web of evil and intrigue. Please correct me if I'm wrong...or if you know of any more Marvel superheroes in Hollywood!