Back in the early to mid-70's, my friends and I were crazy about Marvel Comics and their stable of characters. In fact, we were so crazy about them, we'd always want to dress up as those characters for Trick-or-Treating. Imagine our delight when we came across this ad appearing in October 1975 issues of Marvel Comics:
Priced at a mere $2.79 each, we could look like our favorite heroes for Halloween. Just think (we thought), in the dim evening light, we might even be mistaken for the real deals, appearing more like the ghosted hero images in the ad than mere children!
But then, depressing reality would soon settle in, as we all remembered that wearing cool trick-or-treat costumes in northern Minnesota was a near impossibility.
You see, it can get nasty cold the final week of October in the Great Northland. It wasn't unusual for the first snowfall to have already occurred once Halloween rolled around, so naturally all good moms and dads would stave off frostbite and frozen death by almost completely obscuring our costumes with winter jackets, hats, snowpants, scarves, mittens, and boots.
"But mom!...Spider-Man doesn't wear a hat or a jacket!"
To which mom would calmly reply, "He does if he wants to go trick-or-treating."
Of course, after visiting the first few houses, the costume controversy was soon forgotten. Massive amounts of free candy have a way of doing that.